Serious: uma ungazi UShamir, awukwazi ukuthola umbono wegugu olilahlekile. UShamir Bailey, waseLas Vegas, eneminyaka engama-21, angaziqhenya ngokuthengisa enye yama-albhamu okuqala kunakho konke esinawo ngonyaka ka-2015. Ngaphandle kokungena ezwini lakhe, izitayela ezihlanganisiwe zibonakala zizama ukudala i-dj set no-Azari no-III, Moloko, Beck, Hercules & Love Affair nabadwebi bezitayela ezifanayo. Kepha indingilizi iyanda lapho izwi likaShamir lidlala, futhi kungukuthi lo magazini ofanayo weVogue wamqhathanisa nezingoma zama-80s zikaJanet Jackson noPrince.
Lokho kugxekwa kuhambisana ne-EP yabo yokuqala, 'iNorthtown', ngemuva kokuphumelela ukusayina inkontileka nelebuli yeGodmode, ngemuva kokubathumelela amademo amaningi. Kwakunge 'Northtown' lapho uShamir akwazi khona ukuhlaba umxhwele abagxeki, ngenxa yokuqabuka kwakhe nezwi lakhe elithile. Ngo-Okthoba 2014 uShamir wasayina neXL Recordings futhi waba nabo lapho ekhipha i-albhamu yakhe yokuqala, 'Ratchet', eyaqhubeka ukudayiswa ngoMeyi 18 no-19 e-United Kingdom nase-United States, ngokulandelana, iphinde yathola ukugxekwa okukhulu futhi nezwi layo.
Ngesonto eledlule kuqhamuke isiqeshana sevidiyo esisha sika'Ratchet ', kulokhu esesihambisana nengqikithi 'Ukubulala', ividiyo eqondiswe ngu-Anthony Sylvester lapho uShamir, ngaphakathi kweUFO, esabalalisa khona amamodeli kwesokunxele nakwesokudla, emele ukusebenza kanzima kwabo bonke abafuna ukuthola indawo emculweni.