Yebo zikhona ingosi yokuxhumana nabantu ebekelwe kakhulu intsha e-United States naseLatin America, kwezomculo. Kepha ngamandla afanayo abekwa ngaphakathi kwezethameli zentsha (cishe izingane, kwezinye izimo), akwaziwa yiningi lomphakathi ngaphezulu kweminyaka engama-30.
Umthelela owenziwe ube namandla kangangokuba abantu abadala abaningi baphoqeleke ukuthi bawubone. Phakathi kwabo isibalo esihle sabazali babantu abasha nentsha, abazama ukuqonda ukuthi izingane zabo zenzani manje.
Konke kwezemfundo
Indaba yokuzalwa kukaMculo kubonakala ngathi ithathwe embhalweni we-movie "obomvana" owenziwe eHollywood. Akekho okufanele amangale uma eminyakeni embalwa okunye okulingana ne- Inethiwekhi yokuxhumana nomphakathi, idrama ezungeze ukuzalwa kwe-Facebook okwenziwa nguDavid Fincher ngo-2010.
U-Alex Zhu noLulu Yang, izikhulu ezimbili ezithembisayo emkhakheni wemboni yamakhompyutha, baqala uhambo “oluhloniphekile”. Umbono wokuqala kwakuwukwakha inethiwekhi yokuxhumana nabantu. Abasebenzisi, ngamavidiyo angekho ngaphezu kwemizuzu emihlanu, bangafundisa futhi / noma bafunde ngezihloko ezahlukahlukene.
Kunikezwe ithonya nodumo ababenalo emkhakheni, Akubanga nzima ngalaba bobabili ukuthola abatshalizimali nokukhulisa imali enhle ukuqala ngayo. UZhu waba yiMenenja Jikelele kwaSAP ES, okuyinkampani yaseJalimane ezinikele ekuthuthukiseni isoftware yokuphathwa kwamabhizinisi. UYang, phakathi neminyaka emihlanu kwaholela ekuzijabuliseni kwakhe "kwezemfundo", wayengumqondisi e-eBao Tech Corporation.
Ukuhlolwa kwezemfundo akuzange kusebenze kahle.. Ukusabela kwabasebenzisi abeza ukuzohlola uhlobo lwecala bekubanda kakhulu futhi kunenhliziyo emaphakathi. Ngokusobala, cishe akekho noyedwa obhalisele umqondo wokufundisa nokufunda sengathi yi-Instagram noma i-Facebook.
Ukuze bangavumeli umkhiqizo abawusungulile ukuthi ufe, uZhu noYang baluphendula lolu daba. Kwakungaleso sikhathi-ke bacabanga ngentsha yaseMelika kanye nokuzimisela kwabo okubonakalayo kokuzama imikhiqizo emisha.
Ukuqala kulokho ababenakho, babheja ngokuxuba izinto ezimbili ezibalulekile zomhlaba we-2.0: umculo nevidiyo. Bayinike isitayela nobuntu obusha, beshiya ukuzijabulisa okusha kuphakelwa ukuthi kudliwe ngabantu abaningi.
Ngokomculo kuyini?
Kuyinto encane yakho konke. Ukuvelela kwesithombe esihambayo ngomculo njengomphelelisi. Kungaba okuhlukile: umculo njenge-protagonist nevidiyo njengomngane.
Abasebenzisi baziqopha becula, bedansa noma bavumelanise izindebe. Imidwebo, ama-parodies kanye nama-duets nabanye abaculi nakho kufanelekile. Ukudala nobumnandi obuningi kubonakala kungokhiye. Umkhawulo kuphela ukuthi amavidiyo akumele adlule imizuzwana engu-15 ubude.
Ukuhlela nokunothisa izinto ezilalelwayo ngaphambi kokuzifaka kunethiwekhi, uhlelo lokusebenza linezihlungi, imiphumela namanye amagajethi.
Ngabe kufanele kusolwe uJustin Bieber?
Kulesi sigaba, Bambalwa abakhumbula amavidiyo omculi waseCanada athunyelwe ku-YouTube ngaphambi kokuba udumo lumthole.. Kwakuyizinto ezihlekisayo, lapho akhombisa khona lonke ithalente lakhe. Ngemuva kwalokho kwafika ubuhlanya obukhiqizwa ngu Baby nazo zonke izingoma ezilandelayo.
Ngenxa yesimo somhlaba wonke esaziwa nge- "viralization" sokuqukethwe, uBieber wadonsela ukunaka womkhakha nokunye, kungumlando.
Lolo hlobo lwabalaleli, oluphuphayo futhi eliqopha ngenkathi lwenza, lokuthola udumo olusheshayo, yilolo oluphishekelwa Ngokwezomculo. Futhi ngukuthi, uma kukhona okudale le nethiwekhi yokuxhumana nabantu abasha, kunjalo ukufunwa nokuvunyelwa kwabaningi, kwe-Instanfama.
Ama -outubers anikeze indlela ama-musers, okuyigama elitholwe ngabasebenzisi "abanethonya" ngenani elikhulu labalandeli ngaphakathi kwenethiwekhi.
Futhi, labo abangena ukubona nje ukuthi abanye benzani, banezinga lamathrendi ngesitayela esihle kakhulu se-Twitter. Abasebenzisi abasetha ithoni namavidiyo abukwe kakhulu akhonjiswa kulolu hlu. Futhi njengokuwohloka okusetshenziswa kwinethiwekhi yenyoni eluhlaza okwesibhakabhaka, ukuthambekela kungaba emhlabeni jikelele noma ngezwe lesifunda.
I-Live.ly: umphelelisi ophelele
Akuzange kuthathe isikhathi eside ngokomculo ukunweba nokufinyelela inani elihehayo labasebenzisi.. Kuze kube manje, zingaphezu kwezigidi ezingama-200. Ukukhuphuka okucacile nokuzwakalayo kwe-Digital Olympus kufinyelelwe ngokufika kweLive.ly.
Ngalesi siza, abasebenzisi bangasakaza amavidiyo abo bukhoma futhi baqonde ngqo. Konke lokhu ngaphambi kokushicilelwa emphakathini.
ILive.ly ithathe kuphela izinsuku ezintathu ukufinyelela ku- # 1 ekulandweni kwe-Apple App Store.
Ama-musers adumile
Udumo selufikile kwabaningi ngomculo. Kunama-musers amaningi akhiqiza imali ngobuningi, ngenxa yamabutho abo amakhulu wabalandeli nabalandeli ngaphakathi kohlelo lokusebenza.
Futhi, ngesitayela esihle kakhulu sikaJustin Bieber, kukhona labo abahlele abangabodwa futhi baqopha namavidiyo omculo.
Isihloko semisindo evelele kunazo zonke siholwa yiBaby Ariel. Eminyakeni eyi-16 ubudala, umagazini iForbes wamnikeza umklomelo wokuba yi # 1 Digital Animator. Uphinde wahlonishwa emiklomelweni yentsha yango-2016 nango-2017 njengo- “Choice Muser”.
UJacob Sarterius ungomunye ofanayo noJustin Bieber kungxenyekazi entsha ebonakalayo. Ithalente lakhe nethonya lakhe lamholela ngqo ekubeni ngumculi. Nge-Sweatshirt yakhe yokuqala, wangena kwi-Top 100 eshadini likamagazini iBillboard.
UCarson Lueders ungomunye owasuka kumavidiyo wemizuzwana engu-15 waba nesiteshi sakhe se-VEVO ku-YouTube.
Udume Kwezomculo
Kodwa abaculi abazinzile bomculo nabo bebengafuni ukuphuthelwa iphathi. Amanani afana no-Ariana Grande, Selena Gómez noDemi Lovato, banebutho labo labalandeli kwinethiwekhi yokuxhumana nabantu. Futhi abanye abaculi abasebasha kangako njengoShakira, uDaddy Yankee noma uBritney Spears. Ngisho nabadlali besikhundla sikaShaquille O'Neal babhalisile.
Ngemuva kwalokho, wonke umuntu ufuna ukuba lapho izethameli zikhona. Futhi izethameli ziseMculweni.
Imithombo yesithombe: RouteNote / Variety / I-South China Morning Post