Amalungelo Omculo Womhlaba Wonke (I-GMR), inhlangano entsha yokuphatha amalungelo omculo enamakhasimende ahlanganisa u-Pharrell Williams, The Eagles no-John Lennon, ifake icala enkantolo ngokumelene ne-YouTube ngokususa amavidiyo angu-20 abaculi bayo, noma maduze babhekane necala lezigidi zamarandi. U-Irving Azoff, umsunguli wenhlangano yeGlobal Music Rights, okwamanje emele abaculi abangaphezu kuka-40 okuhlanganisa uChris Cornell, John Lennon, Pharrell Williams, Elton John, The Eagles kanye noSmokee Robinson ukubala abambalwa, uqinisekise abezindaba ukuthi i-YouTube akuyona eyakho. amalungelo okusebenzisa izinkulungwane zezingoma ezisakaza endaweni yawo evela kumakhasimende ayo.
U-Azoff wachaza lokho ngale YouTube uxoxisane ngezinkontileka namalebula okuqopha, lezi zinkampani azenzanga okufanayo nabaculi, ngakho-ke amakhasimende akwa-GMR afuna ukumangalela i-YouTube njengoba engazange abambisane futhi womabili i-GMR namakhasimende awo anomuzwa wokuthi yiwo alinyazwa kakhulu ngokusetshenziswa kwawo. izinto zobuciko endawenikazi yevidiyo edumile.
Lesi sidingo sihambisana nohlelo lwe-Google (umnikazi we-YouTube) lokwethula ngonyaka ozayo insizakalo yayo entsha yokusakaza umculo ebizwa ngokuthi. Ukhiye Womculo, i-YouTube ethi inawo wonke amalungelo okusabalalisa umculo oshiwo ecaleni ngenxa yezivumelwano zangaphambilini namalebula. Nokho, encwadini ayibhalele i-YouTube ngasekuqaleni kwale nyanga, u-Howard King, ummeli wamalungelo omculo we-Global Music, waphawula ukuthi i-YouTube ayikayidaluli esidlangalaleni imininingwane yanoma imaphi amadili anjalo ahilela amalungelo amaklayenti ayo.