Umrepha ophumelele I-BoB usikhombisa ividiyo yakhe entsha sha, yethi «Kuhle«, Okuzoba ngeyokuqala ye-albhamu yakhe entsha neyesibili 'Amafu Strange', ezokwethulwa kulo nyaka. U-Bobby Ray Simmons, owazalwa ngoNovemba 15, 1988, owaziwa kangcono njengo-BoB, ungumculi we-rap waseMelika nomdidiyeli oxhumene namalebula e-Grand Hustle Records kanye ne-Atlantic Records. URose waduma ngengoma yakhe yango-2008 ethi "Haterz Everywhere."
Ugqozi lwakhe wumculo wama 80. Kusukela esemncane I-BoB Ukhombise ikhono lomculo, njengoba eqala ukudlala icilongo esikoleni esiphakeme, kwathi ngo-2008 umdidiyeli uJim Jonsin wamqasha ukuthi asebenze eRebel Rock Record. Ubonakale kuma-MTV Video Music Awards ka-2010 lapho enza khona izingxenye zezingoma zakhe ezithi 'Nothin 'on You' noBruno Mars kanye 'Nezindiza' noHayley Williams.
'U-BoB Wethula: Izigigaba zika-Bobby Ray'ka-2010 kwakuyi-albhamu yakhe yokuqala, eyafinyelela inombolo 1 ku-Billboard. Manje, kulo nyaka, ngoMeyi 1, izofika 'Amafu Angajwayelekile', okuzophinda nakanjani umcimbi wakhe wokuqala. Sesivele sisibonile isiqeshana sengoma yesihloko, ayidlala noLil Wayne.