Ngokuhambisana nemithetho yaseYurophu, Apple kusukela ngoJanuwari 2015 isebenzise inqubomgomo entsha yembuyiselo yemisebenzi yayo, evumela ukubuyiselwa kumakhasimende ayo kukho konke okuqukethwe okuthengwe nge-iTunes, AppStore nama-iBooks phakathi nenkathi eyizinsuku eziyi-14. Le nqubomgomo izosebenza kuwo wonke amakhasimende ayo e-European Union, futhi izosebenza uma umthengi engalandi ngamabomu uhlelo lokusebenza noma ingoma kwenye yamadivayisi akhe. Le nqubomgomo futhi ayisebenzi kunoma yiluphi uhlelo lokusebenza noma ingoma enikezwe nge-iTunes.
I-Apple ayizange ikhiphe lolu lwazi ngokuqondile, kodwa abezindaba baseJalimane babike into entsha entsha 'ilungelo lokubuyisela' kubika phakathi nesonto eledlule. Ngaphambi kwalolu shintsho, i-Apple ivumele abasebenzisi ukuthi bakhansele ukuthengiselana ku-akhawunti yabo kuze kube yilapho ukuthunyelwa sekwenziwe. Kodwa endabeni yokuqukethwe kwedijithali, njengezinhlelo zokusebenza nezingoma, zilandwa ngokuzenzakalelayo, kulolu hlobo lokuthenga okwenziwayo kuvalwe lapho iphasiwedi ifakiwe ukuze kugunyazwe umsebenzi.
Lolu shintsho lweze ngemuva kwemithetho emisha Amalungelo Omthengi we-European Union, umthetho oqale ukusebenza kusukela ngoJuni odlule. Izinga laseYurophu libonisa, phakathi kwezinye izinguquko, ukuthi abathengisi kufanele bazi kakhudlwana ngezinqubomgomo zokubuyisela ezinobulungiswa futhi bafuna isikhathi sokubuya sinwetshwe sibe amaviki amabili.