Ekugcineni, lapha sinevidiyo entsha ebilindelwe isikhathi eside ye- Beyoncé, eyedwa «Run The World (Amantombazane)«, owokuqala ovela kwi-albhamu yakhe entsha ebizwa ngokuthi '4', ezoshicilelwa ngoJuni. Ukufana kukaBeyoncé noShakira kulesi siqeshana akuqondakali.
Umqondisi wesiqeshana ubekhona UFrancis Lawrence, futhi ongumenzi wamafilimu, oqondise amafilimu afana nokuthi "I am a Legend" nethi Water for Elephants "kanti phakathi kokunye isiqeshana sikaLady Gaga" Bad Romance ".
Khumbula ukuthi umculi wezwi usho lokho «4 iyinombolo yomlingo kimi: wusuku lwami lokuzalwa, lukamama, nabangane abaningi; futhi, u-Ephreli 4 uyisikhumbuzo somshado wami ».
Beyoncé usebenze nomdidiyeli by Kanye West, I-S1 (Symbolyc One) futhi yena ngokwakhe uthe ugqozi lwale albhamu nguLauryn Hill noMichael Jackson.