Bangaphezu kweshumi abaculi abavela kwelebuli yakwaSony Music abanyamalalile SoundCloud. Kubhekwe ngabaningi njengenye yezingxenyekazi ezinhle kakhulu zokwenyusa, ngenxa yokusondelana okwenziwe 'umlandeli womculi', iSounCloud njengamanje inezivakashi ezingaphezu kwezigidi ezingama-350 njalo ngenyanga. Abaculi abanjengoLorde bathole ukufinyelela okukhulu ngokubonga kwi-SoundCloud.
Ngo-Agasti nyakenye, kumenyezelwe isu lokuqala le-SoundCloud lokwenza imali elenziwa njengesikhangiso: 'Ku-SoundCloud'. Inkampani iqale ukumemezela amagama ezinkampani ezoqala ukusebenza nazo, enamagama afana nalawa IWarner Music Group, iSony Music noma iColumbia Records, ngaphezu kwamalebula azimele. I-SoundCloud isho lokho "Inkampani ibivele ikhokhe imali engaphezulu kuka- $ 2 million ekukhangiseni kubalingani abangaphezulu kwekhulu", okuqale kwezwakala njengempumelelo etholwe yile nsizakalo entsha.
Kepha manje sithola ukuthi iSony Music isiqalile ukususa okuqoshiwe koqobo kwabaculi abaningi, phakathi kwabo okukhona I-Adele, iPassion Pit noma iHozier. Konke kube ngumkhiqizo wezingxoxo ezingaphumelelanga phakathi kukaSony ne-SoundCloud. Abakhulumeli bakwaSony noColumbia - izitembu zabaculi abathinteke kakhulu - abakaze benze izitatimende maqondana nalokhu, yize abaphathi abaseduze nalezi zingxoxo bathi izizathu zisuselwa ukungabi bikho kwamathuba okwenza imali ale nkundla.