Sesivele sinevidiyo entsha yokwenyuka Jessie J: ngeyomuntu oyedwa «I-Laserlight“Okufaka phakathi uDavid Guetta. Lena enye ingoma entsha sha ephuma ku-albhamu yokuqala yaseBrithani ethi 'Who You Are', ekhishwe ngo-2011. Sesivele sabona amaningana amavidiyo akhe mayelana no-Jessie, njengaleyo evela ku-«Ithegi yentengo", Lokho"Akekho Ophelele", Lokho"Ngubani ohlekayo manje"Futhi ekugcineni bekukade"Domino".
Njengoba sibala, umculi waseBrithani oneminyaka engama-23 usevele elungiselela umsebenzi wakhe wesibili:
«Kuzoba nobuhlungu obuningi emazwini e-albhamu yami elandelayo, eminyakeni edlule, ngaphambi kokusayina inkontileka yokuqopha, ngahlupheka kakhulu, yingakho ngibhale izingoma eziphakeme, ukubalekela lokho ... Manje ngiyajabula, kodwa Angesabi ukuhlola lobo buhlungu ... Akudingekile ukuthi wonke amaculo abe nesiphetho esijabulisayo ».
Jessie J ngo-2010 wawina umncintiswano we-English BBC Sound. Ngaleso sikhathi, uJustin Timberlake wathi ngaye "ungumculi ongcono kakhulu emhlabeni wamanje." Manje, nge-albhamu yakhe elandelayo, u-Jessie J kuzodingeka aqinisekise kabusha yonke le miqulu.