Abaculi abadumile emhlabeni wonke bahlangene ukuzama ukuxazulula inkinga ekhona embonini yomculo. Umrepha uJay Z uthenge inkundla yomculo esakazwayo ngoJanuwari odlule I-Tidal Futhi kusukela lapho ubelungiselela inkonzo ukuze abaculi nabalandeli bomculo, bagcine bejabule.
Jay Z bahlanganise abaculi abafana noMadonna, Rihanna, Beyoncé, Daft Punk, Kanye West kanye noNicki Minaj phakathi kwabanye - abanye futhi nge-videoconference - eNew York ukuze bethule i-Tidal, inkundla yomculo esakazwayo ehlose ukumelana neSpotify - esanda kwenqatshwa nguTaylor. I-Swift-, ingeza kulabhulali yayo yezingoma eziyizigidi ezingu-25 ngaphandle kokukhangisa, uhlu lwamavidiyo omculo angu-75.000 -ukuze aqhudelane ne-YouTube- kanye nokwengezwa kokuqashelwa kwezingoma ezifana ne-Shazam.
Ngokusobala yonke into ine-a "kodwa" futhi iTidal inakho ekubhaliseni kwayo, njengoba le sevisi ingenayo inketho yamahhala, kusukela ekubhaliseni kwe-€ 9.99 ngenyanga ngekhwalithi yomsindo evamile -intengo efanayo ye-akhawunti ye-premium ye-Spotify ne-Deezer- kanye neyodwa € 19.99 ngenyanga ngekhwalithi ephezulu yokuchaza. Ngalokhu kuvele kwacaca ukuthi inhloso yabaculi incike ngokuphelele ohlangothini lwekhwalithi yomsindo hhayi emananini ancintisanayo. Manje kuzodingeka ukuthi ubone ukuthi ibhizinisi ligcina libasebenzela kanjani.