Intando.i.am Usenayo ividiyo yakhe entsha: umculi we Ama-Black Eyed Peas khombisa isiqeshana se «THE (The Hardest Ever)«, Owokuqala ongashadile ku-albhamu yakhe entsha ye-solo '#amandla'. UJennifer Lopez noMick Jagger babamba iqhaza kule vidiyo.
Isiqeshana sasiqondiswe nguRich Lee futhi saqoshwa eLos Angeles naseLondon. «THE (The Hardest Ever)»Isivele itholakala ngefomethi yedijithali, kuyilapho i-albhamu izokhishwa ngo-2012, kuzobekwa usuku okuzonqunywa ngalo.
I-albhamu yabo yokugcina beyiyi-'Song About Girls 'yango-2007, yize ingabanga yimpumelelo. UWill.i.am uthe «lelo rekhodi alizange liphumelele, futhi lokho kwangenza ngabona ukuthi yini engingayenza ngePea nokuthi yini engafanele«. '#amandlakuzoba yi-albhamu yakhe yesine eyedwa.