Ukuvuza kwe-albhamu yakamuva kaBjörk, VulnicureEmasontweni ambalwa edlule, uphoqe umculi wase-Iceland ukuthi akhiphe kuqala le nto ku-iTunes ngaphambi kokuba ayenze itholakale ngefomethi ebonakalayo (iCD ne-vinyl) ezidayiswayo. Yize okokusebenza kwedijithali sekuvele kungamapulatifomu wokulanda edijithali, ngokusobala uBjörk akanayo inhloso yokwenza itholakale kuzindawo zokusakaza (i-Spotify, i-Deezer, njll.) Isikhathi eside, ngokusho komculi kwinhlolokhono yakamuva, ecacisa ukuthi lesi sinqumo kufanele endabeni yokuhlonipha umsebenzi wabo.
Kule ngxoxo nephephabhuku lebhizinisi i-Fast Company, uBjörk umemezela ngale ndaba: “Ngingathanda ukusho ukuthi kunohlelo oluyingcweti ngemuva kwakho konke lokhu, kodwa alukho. Kodwa-ke, ezinyangeni ezimbalwa ezedlule ngibhalele umphathi wami ngathi: Uyazi ini? Kukhona okungahambi kahle ngayo yonke le nto yomculo osakaza bukhoma. Angazi ukuthi kungani, kepha kubonakala kungubuwula ngokuphelele kimi. Ukusebenza kokuthile iminyaka emibili noma emithathu ngokungazelelwe… kukhona bese uthi: 'Nakhu, mahhala', angicabangi kanjalo. Akukhulunywa ngemali Kuyindaba yenhloniphoUyazi Ukuhlonipha ubuciko nomsebenzi obize wena ukukwenza "ungeze umculi-umbhali wengoma wase-Iceland.
bjork kuqhathaniswa umehluko phakathi kwalesi simiso naleyo yemodeli yebhizinisi le-movie ku-platform ye-Netflix online: “Okokuqala uya kuma-movie futhi ngemuva kwesikhashana ibhayisikobho efanayo izotholakala kuNetflix. Mhlawumbe yindlela yokusakaza okufanele isebenze ngayo. Kuqala ngokomzimba bese kusakazwa ". Umculi uTaylor Swift naye wabelana ngalokhu kugxekwa ngamapulatifomu afana neSpotify futhi usanda kuhoxisa lonke ikhathalogu lakhe lomculo kubo, ecabanga ukuthi kunjalo "akulungile" lolu hlobo lokusakazwa cishe kwamahhala komsebenzi wabaculi.