Kuleli sonto kuvele ingxabano enamandla ababhekene nayo -Google (umnikazi we-YouTube) namalebula omculo azimele ekusatshalalisweni kwamavidiyo abo omculo, ingxabano engaphela ngokunyamalala kwabaculi abanjengo-Adele no-Arctic Monkey endaweni yesikhulumi samavidiyo esaziwayo online.
Isizathu sale mpikiswano kube ukuthi I-YouTube ithuthukisa insiza entsha umculo ngokusakazwa okubhaliselwe okukhokhelwayo ngesitayela seSpotify, futhi kule phrojekthi iGoogle idinga ukuxoxisana ngokusatshalaliswa kokuqukethwe ngamalebula ahlukile wokuqopha. Yize izigebenga ezintathu zomkhakha wezomculo (u-Sony, i-Universal kanye ne-Warner) namanye amalebuli amancane ezokwamukela le mibandela emisha, amalebula amaningi azimele ayenqabile impatho emisha engenabulungisa ebekwe yi-YouTube.
Amalebula amaningana azimele akubheka lokho imigomo idlame kakhulu futhi usola isigebenga se-intanethi ngokusebenzisa amaqhinga okusabisa nezinkampani ezizimele ukubenza basayine. Ngamafuphi, amalebula amarekhodi azimele angahambisani nensizakalo yomculo entsha yokubhaliswa kwepulatifomu, angathola ukuvinjelwa kokuqukethwe, okungukuthi, amavidiyo wabo womculo. Ngakho-ke, abaculi besimo sika-Adele (XL Recordings), Arctic Monkeys noFranz Ferdinand (Domino Records) bangabona amavidiyo abo elandiwe ku-YouTube ezinsukwini ezimbalwa ezizayo.