Kubalandeli abafuna ukugubha iminyaka engu-50 iqembu The Who, iqembu laseBrithani lisanda kumemezela ukuthi lizokwenza ngendlela engakaze ibonwe, ngokulanda uhlelo olukhethekile lwe-Apple IOS ne-Android eyethulwe ngesonto eledlule. Ilebula ye-Universal Music kanye nenkampani yesofthiwe i-Immersive, bethule lokho okubizwa nge-'The Who Immersive App', enye indlela entsha ebonakalayo ejoyina ukwethulwa kwe-albhamu yabo esanda kuhlanganiswa ethi The Who Hits 50! kanye nohambo olulandelayo iqembu laseBrithani elizoluthatha emasontweni ambalwa.
Ngokuphuma kwabezindaba, ibhendi ichaze uhlelo lokusebenza olusha: «I-Who Immersive App kuyisipiliyoni sangempela sezinhlangothi ezintathu, esiphila ngokuphelele esidlulisa okwangempela, okugcwele amandla nomculo owedlulele, nokuthi ngesikhathi esifanayo kuthola kabusha ukuhlubuka kwe-The Who ».
Kusukela kusizindalwazi salo iqembu laseBrithani limeme abalandeli balo: "Landa uhlelo lokusebenza mahhala bese ufaka umhlaba we-3D olingiswa ezindaweni ezidlulele nezikhathi emsebenzini weqembu le-rock ozovusa intsha esahlala kubalandeli beqembu". Kuwebhu kuphinde kwachazwa ukuthi lolu hlelo lokusebenza luzokwethulwa omakhalekhukhwini kanye namathebulethi, kodwa maduze luzoba nenguqulo eyenzelwe amadivayisi angokoqobo. Oculus Rift ngokushesha nje lapho lezi zethulwa emakethe ngo-2015.