Ewe zinjalo inethiwekhi yokuncokola eye yanyanzeliswa ngamandla kwabakwishumi elivisayo eUnited States naseLatin America, ngomculo. Kodwa ngamandla afanayo akhoyo phakathi kwabaphulaphuli abaselula (phantse abantwana, kwezinye iimeko), akwaziwa luninzi lwabantu abangaphezu kweminyaka engama-30 ubudala.
Impembelelo eyenziweyo ibe yomelele kangangokuba abantu abadala abaninzi baye banyanzeleka ukuba bayiqaphele. Phakathi kwabo kukho inani elikhulu labazali bolutsha nabafikisayo, abazama ukuqonda okwenziwa ngabantwana babo ngoku.
Konke kwimfundo
Ibali lokuzalwa koMculo, libonakala lithatyathwe kwi-movie script "pinki" Yenziwe eHollywood. Akukho mntu ufanele ukumangaliswa ukuba kwiminyaka embalwa enye ilingana Intanethi yoluntu, idrama ejikeleze ukuzalwa kwe-Facebook ukuba uDavid Fincher wadutshulwa kwi-2010.
U-Alex Zhu kunye noLulu Yang, abaphathi ababini abathembisayo kwishishini lekhompyuter yehlabathi, baqalise "uhambo oluhle". Ingcamango yokuqala yayikukudala inethiwekhi yoluntu efundisayo. Abasebenzisi, ngeevidiyo ezingekho ngaphezu kwemizuzu emihlanu, baya kufundisa kunye / okanye bafunde ngezihloko ezahlukeneyo.
Xa ndinonikwa i impembelelo kunye nodumo ababenalo kwicandelo, Kwakungekho nzima kwesi sibini ukufumana abatyali-mali kunye nokunyusa imali efanelekileyo ukuze baqalise. UZhu waba nguMphathi Jikelele kwi-SAP ES, i-consortium yaseJamani ezinikele ekuphuhliseni isoftware yolawulo lweshishini. UYang waye, ngexesha leminyaka emihlanu ekhokelela kuhambo lwakhe "lwemfundo", umlawuli kwi-eBao Tech Corporation.
Uvavanyo lwemfundo aluzange lusebenze kakuhle.. Indlela abasabela ngayo abasebenzisi abaye bavavanya inguqulelo yesilingo yayibanda kakhulu kwaye inesiqingatha somdla. Kuyabonakala ukuba, phantse akukho mntu ubhalisele umbono wokufundisa nokufunda ngokungathi yi-Instagram okanye kuFacebook.
Ukuze bangavumeli ukuba imveliso ababesele beyiphuhlileyo ife, uZhu noYang bawujika lo mbandela "ujikeleze". Kwaba ngoko babecinga ngolutsha lwaseMerika kunye nokuvuma kwabo okwakubonakala ngathi bazama izinto ezintsha.
Ukuqala kwinto ababenayo, babheja ngokuxuba izinto ezimbini ezibalulekileyo zehlabathi le-2.0: umculo kunye nevidiyo. Bayinika isimbo nobuntu obutsha, beyishiya indlela entsha yokuzonwabisa esetyenziswa ngabantu abaninzi.
Ngomculo yintoni?
Yinto encinci yayo yonke into. Ukugqwesa komfanekiso oshukumayo kunye nomculo njengomphelelisi. Inokuba yinto echaseneyo: umculo njenge-protagonist kunye nevidiyo njengeqabane.
Abasebenzisi bazibhala ngokucula, ukudanisa, okanye ukuvumelanisa imilebe. Iziketshi, iiparodies kunye needuets kunye namanye amagcisa nazo zifanelekile. Ukudala kunye noburharha obuninzi bubonakala buzitshixo. Umda kuphela kukuba iividiyo kufuneka zingadluli imizuzwana eyi-15 ubude.
Ukuhlela kunye nokutyebisa izixhobo zeaudiovisual ngaphambi kokuba uzilayishe kwinethiwekhi, isicelo sinezihluzi, iziphumo kunye nezinye izixhobo.
Ngaba uJustin Bieber unetyala?
Kweli nqanaba, Bambalwa abakhumbula iividiyo zomculi waseCanada ezithunyelwe kwiYouTube ngaphambi kokuba udumo lubanjwe kuye.. Yayizizixhobo ezihlekisayo, apho wabonisa khona yonke italente yakhe. Emva koko kwafika i-mass hysteria eyenziwe ngu usana nazo zonke iingoma ezilandelayo.
Enkosi kwinto yehlabathi lonke eyaziwa ngokuba "yi-viralization" yomxholo, u-Bieber utsale ingqalelo yoshishino kunye nezinye, yimbali.
Olo hlobo lwabaphulaphuli, abaphuphayo kwaye barekhode ngelixa besenza, lokufumana udumo kwangoko, lolo lulandelwa nguMculo. Kwaye kukuba, ukuba kukho into ebangele le intanethi yentlalontle, kunjalo ukukhangela kunye nemvume yabaninzi, ye-Instanfama.
I-Youtubers inike indlela kubasebenzisi, eligama elifunyenwe ngabasebenzisi "abaphembeleli" abanelona nani likhulu labalandeli ngaphakathi kwinethiwekhi.
Kwakhona, abo bangena ukuze babone ukuba abanye benza ntoni na, banenqanaba leentsingiselo ngeyona ndlela ibalaseleyo ye-Twitter. Abasebenzisi abaseta ithoni kunye neevidiyo ezijongwe kakhulu zibonakaliswe kolu luhlu. Kwaye njengokuqhekeka okusetyenziswa kuthungelwano lweentaka eziluhlaza, iintsingiselo zinokubakho kwihlabathi okanye ngokwelizwe.
Live.ly: umphelelisi ogqibeleleyo
Akuzange kuthathe ixesha elide loMculo ukwandisa kwaye ufikelele kwinani elinomtsalane labasebenzisi.. Ukuza kuthi ga ngoku, bangaphezu kwezigidi ezingama-200. Ukunyuka okucacileyo kunye nokuvakalisa kwi-Digital Olympus kwafikelelwa ngokufika kwe-Live.ly.
Ngeli qonga, abasebenzisi banokusasaza iividiyo zabo ngqo kwaye ngqo. Konke oku ngaphambi kokuba kupapashwe kwiprofayili yoluntu.
I-Live.ly ithathwe kuphela iintsuku ezintathu ukufikelela kwi- # 1 kwi-Apple App Store ekhutshelweyo.
Iingoma ezidumileyo
Udumo lufike kwabaninzi ngoMculo. Kukho ii-musers ezininzi ezivelisa imali ngokobuninzi, ngenxa yemikhosi yazo yabalandeli kunye nabalandeli ngaphakathi kwi-app.
Kwakhona, ngesona sitayile sikaJustin Bieber, kukho abo bahlele iingoma ezingatshatanga kunye neevidiyo zomculo ezirekhodiweyo.
Incopho yawona ma-muser abalaseleyo akhokelwa nguBaby Ariel. Kwiminyaka eli-16 ubudala, imagazini yeForbes imnike iwonga njenge # 1 Digital Animator. Uye waqatshelwa kwi-2016 kunye ne-2017 ye-Teen Choice Awards njenge "Choice Muser".
UJacob Sarterius ngomnye olingana noJustin Bieber kwiqonga elitsha lenyani. Italente yakhe kunye nothando lwakhe lwamkhokelela ngqo kudumo njengemvumi. Nge-Sweatshirt yakhe yokuqala, wangena kwi-100 ephezulu kwitshati yemagazini yeBillboard.
UCarson Lueders ngomnye oye wahamba kwiividiyo ze-15-yesibini waya kuba nejelo lakhe leVEVO kuYouTube..
Edume kwezoMculo
Kodwa amagcisa omculo asekiweyo awazange afune ukuphoswa netheko. Amanani afana no-Ariana Grande, u-Selena Gómez kunye noDemi Lovato, banomkhosi wabo wabalandeli kwinethiwekhi yoluntu. Kwakhona ezinye iimvumi azikho zifikisayo ezifana noShakira, uTata uYankee okanye uBritney Spears. Nditsho neembaleki ezikwizinga likaShaquille O'Neal zibhalisile.
Emva koko, wonke umntu ufuna ukuba apho abaphulaphuli bakhoyo. Kwaye abaphulaphuli bakwiMuculo.
Imithombo yemifanekiso: RouteNote / Eyahlukeneyo / ISouth China Morning Post