BoB iveza ividiyo yakhe entsha yesihloko "Ubomi obuphezulu«, Ingoma eya kufakwa kwi-albhamu enegama elifanayo eya kuthi ikhutshwe kulo nyaka. Lo ngumsebenzi womrhwebi oza kuphumelela 'I-Adventures kaBobby Ray', ekhutshwe kunyaka ophelileyo.
Igama lakhe elipheleleyo nguBobby Ray Simmons kwaye wazalwa ngo-Novemba 15, 1988; yimvumi yase rap yaseMelika kunye nomvelisi okwangoku onxulumene neGrand Hustle Record kunye neAtlantic Records. Uye waphakama waduma ngegama lakhe elinye elithi 'Haterz Yonke indawo' kwaye icwecwe lakhe lokuqala lakhutshwa kwi-2010.