Ngaphezulu kweshumi elinesibini amagcisa ileyibhile yeSony Music anyamaleleyo SoundCloud. Ithathwa ngabaninzi njengelinye lawona maqonga angcono okukhuthaza, ngenxa yokusondelana okudale 'igcisa-umlandeli', iSounCloud okwangoku inotyelelo olungaphezulu kwezigidi ezingama-350 ngenyanga. Amagcisa afana ne-Lorde afikeleleke ngakumbi enkosi kwi-SoundCloud.
Ngo-Agasti wonyaka ophelileyo, isicwangciso sokuqala sokwenza imali esixhaswa yi-SoundCloud sabhengezwa: 'Kwi-SoundCloud'. Inkampani yaqala ukubhengeza amagama eenkampani eza kuqala ukusebenza nazo, inamagama afanayo Iqela loMculo leWarner, iSony Music okanye iColumbia Records, kunye neeleyibhile ezizimeleyo. I-SoundCloud yatsho oko "Inkampani sele ihlawule ngaphezulu kwe-2 yezigidi zeedola kwingeniso yentengiso kumaqabane angaphezu kwe-100", eqale yavakala njengempumelelo ezuzwe yile nkonzo intsha.
Kodwa ngoku sifumanisa ukuba i-Sony Music iqalile ukususa ukurekhodwa kwamagcisa amaninzi, phakathi kwawo Adele, Passion Pit okanye Hozier. Yonke into ibe yimveliso yokungafiki kweengxoxo phakathi kwe-Sony kunye ne-SoundCloud. Izithethi ze-Sony kunye ne-Columbia - iileyibhile zabaculi abachaphazelekayo - abazange benze naziphi na iinkcazo kulo mbandela, nangona abaphathi abasondeleyo kwezi ngxoxo bathi izizathu zibangelwa ukungabikho kwamathuba okwenza imali kweli qonga.