Kwisithuba esingaphezulu kwenyanga, rapper exhaswa nguJay-Z, J Cole, uzakukhupha icwecwe lakhe lokuqalaIhlabathi likaCole: Ibali elisecaleni'. Kwaye apha usibonisa ividiyo yomxholo «Ukuzilolonga«, Irekhodwe eBrooklyn, eNew York.
J. Cole wazalwa njengo UJermaine lamarr cole NgoJanuwari 28, 1985, kwaye ukongezelela ekubeni ngumrepha, ungumvelisi. Wayesayinwe yileyibhile yeRoc Nation kaJay-Z kwaye ithotyiwe ukuba kwimarike yaseMntla Melika icwecwe liya kuba yimpumelelo.