Amalungelo oMculo weHlabathi (GMR), umbutho omtsha wolawulo lwamalungelo omculo onabathengi ababandakanya uPharrell Williams, i-Eagles kunye noJohn Lennon, bafake isimangalo esichasene ne-YouTube ngokususwa kweevidiyo ze-20 zabaculi bayo, okanye bajongane ngokukhawuleza kwi-multimillion-dollar. U-Irving Azoff, umsunguli we-Global Music Rights Organisation, okwangoku imele abaculi abangaphezu kwe-40 kuquka uChris Cornell, uJohn Lennon, uPharrell Williams, u-Elton John, i-Eagles kunye no-Smokee Robinson ukubiza abambalwa, baqinisekisa i-press ukuba i-YouTube ayinayo amalungelo okusebenzisa amawaka eengoma ezisasaza kwiqonga lawo kubathengi bayo.
UAzoff wachaza ukuba ngaphaya YouTube uye wathetha ngeekhontrakthi kunye neelebhile zerekhodi, ezi nkampani azenzanga okufanayo kunye namagcisa, ngoko ke abathengi be-GMR bafuna ukumangalela i-YouTube kuba khange basebenze ngokubambisana kwaye bobabini i-GMR kunye nabathengi babo bavakalelwa kukuba ngabona bonzakaliswa kakhulu ngokusetyenziswa kwabo. izinto zobugcisa kwiqonga levidiyo elidumileyo.
Le mfuno ihambelana nesicwangciso sikaGoogle (umnini weYouTube) wokusungula kunyaka ozayo inkonzo yakhe entsha yokusasaza umculo ebizwa ngokuba Isitshixo soMculo, apho i-YouTube ithi inamalungelo onke ekusasazeni umculo okhankanywe kwisimangalo ngenxa yezivumelwano zangaphambili kunye neelebhile. Nangona kunjalo, kwileta eya kuYouTube ekuqaleni kwale nyanga, uHoward King, igqwetha lamaLungelo oMculo weHlabathi, uqaphele ukuba iYouTube ayikabhengezi esidlangalaleni ngazo naziphi na iintetha ezinjalo ezibandakanya amalungelo abathengi.