Kule veki, imvumi yaseBritani UJessie Ware uveze iinkcukacha ezithe kratya malunga necwecwe lakhe elizayo, iTough Love, ebhengeza ukuba iya kukhutshwa nge-6 ka-Okthobha e-UK nangomhla wama-21 kuMntla Merika. Ekuqaleni kwalo nyaka zaqala iindaba ngalo msebenzi mtsha, xa wawuqala ukurekhodwa. Kamva umculi wayelindele ukuba i-albhamu entsha ithathe inxaxheba yabavelisi abafana ne-Japan duo BenZel, Benny Blanco, James Ford kunye no-Ed Sheeran. Kwabanye abasebenzisana neTough Love ziimvumi uDave Okumu, Kid Harpoon kunye noJulio Bashmore, nabathathe inxaxheba kwicwecwe labo langaphambili.
Uthando olunzima Iza kuba ngumlandeli wecwecwe lakhe lokuqala, iDevotion (2012), athe ngalo wafumana ulwamkelo olugqwesileyo kushicilelo olukhethekileyo kwaye wafumana amagama amabini amawonga eBrit Awards, kumacandelo elona Gcisa liBalaseleyo e-United Kingdom kunye neGcisa eliBalaseleyo lawasetyhini. , apho wayedlulwe ngu-Emeli Sandé kunye noBen Howard, ngokulandelanayo.
Embindini wenyanga ephelileyo, uWare waqala ukukhuthaza umsebenzi wakhe omtsha ngokukhululwa kweyokuqala, enika icwecwe igama layo, ekwakhatshwa yividiyo yokuthengisa kwaye yakhululwa ekuqaleni kukaJuni kwiqonga leVevo. UWare naye usanda kukhupha enye ebingekakhutshwa 'Yabelana Ngayo Yonke', ebhalwe ngokubambisana noRomy Madeley-Croft we-XX, ingoma eya kufakwa kwi-deluxe version ye-albhamu entsha.