NgoLwesibini ophelileyo (13) ikhutshwe kwi-YouTube kunye ne-Yahoo! ividiyo ye Shine, ingoma entsha eyenziwa ngu Pharrell Williams kunye noGwen Stefani. Umxholo yinxalenye yesandi somboniso bhanyabhanya othi Paddington, ifilimu yoopopayi ekhutshiweyo kwihlabathi jikelele kwezi ntsuku zidlulileyo. I-duo edumileyo yeenkwenkwezi ibuyele ukusebenza kunye zombini ngaphakathi nangaphandle kwegumbi lokurekhoda, njengoko ngoku ingamagosa kuhlelo lwesixhenxe lweVoice USA.
UPharrell noGwen baqale basebenza kunye ngo-2001, kwiingoma ezithi Akukho Mathandabuzo ezifana noHella Good, elandelwa nguHollaback Girl, Can I Have It Like That? kwaye kutsha nje kwicwecwe likaStefani eyedwa eSweet Escape, ene-Spark the Fire eyodwa.
Le ntsebenziswano eyimpumelelo yale nkwenkwezi yafunyanwa kwakhona kwi-2015 kunye ne-Shine eyodwa, umxholo ofakwe kwifilimu. Paddington, Ukulungiswa kwefilimu yebali elifutshane elidumileyo laseBrithani i-Bear ebizwa ngokuba yi-Paddington, umlingiswa othandekayo wobuntwaneni owadalwa ngumlobi uMichael Bond kwi-50. Kwi-press release, u-Pharrell Williams wachaza ifilimu entsha: "Njengobawo, yayilulwaneliseko olukhulu kunye nethuba lokusebenzisana kwiklasiki njengeyokwenene kwaye ethandekayo kuthi sonke njengoPaddington ibhere".