Ukukhutshwa okumangalisayo kwecwecwe elitsha elilodwa ngu UThom Yorke (I-Radiohead) ibonakala ihlawula ngempumelelo. Ngaphantsi kweveki emva kokukhululwa kwayo (iintsuku ezintandathu) ngenethiwekhi yokutshintshiselana (P2P) i-BitTorrent, i-albhamu ethi 'Iibhokisi zanamhlanje zanamhlanje' zigqithise izigidi ezikhutshelweyo ezisemthethweni. Kwiintsuku ezimbalwa ezidlulileyo uYorke wamangalisa abalandeli bakhe ngokubhengeza ukuqaliswa kwecwecwe elitsha kunye nokwazisa malunga neendaba eziya kusasazwa ngenkonzo entsha yentlawulo yeBitTorrent apho abasebenzisi baya kuba nokukhetha ukuhlawula, ukuze bafikelele kwiifayile ezithile okanye ngokupheleleyo. icwecwe elingaphantsi kwe-5 euros.
U-Yorke wabhenela kule nkqubo yokuthengisa inoveli BitTorrent ngendlela yovavanyo ukwenzela ukuba igcisa libe nolawulo oluthe ngqo nolusebenzayo kumsebenzi walo kunye nokuthengiswa kwawo nge-intanethi. Ngaphambili kunye nebhendi yakhe, iRadiohead, iYorke sele izame le ndlela yokuthengisa kunye necwecwe elithi 'In Rainbows' (2007), eyathengiswa ngexabiso umthengi ngamnye wayefuna ukulihlawula.
'Iibhokisi zangoku zangomso', eveliswe nguNigel Godrich, yi-albhamu yakhe yokuqala eyedwa ukususela ngo-2006 kwaye iqulethe iingoma ezisibhozo ezingazange zikhutshwe ngaphambili. Kanye kunye nokuqaliswa kwe-intanethi, i-vinyl version ye-albhamu nayo yakhululwa, ihamba kunye nekopi yedijithali, ngexabiso le-39 euro.