Nangona kunokubonakala ngathi bubuxoki, i-iTunes iqala ukuzihlanganisa njengomnye wabasasazi abakhulu kwihlabathi ngokwemixholo ye-cinematography. Zimbalwa kakhulu iinkampani kweli candelo ezikwaziyo ukwenza iprojekthi iyonke Ababukeli abangama-50.000 ngosuku imuvi ethile; iTunes ikwenza phantse yonke imihla yonyaka.
I-iTunes ibala malunga ne-2.000 yeemuvi eziposwe, ngoko ukuba senza uqikelelo, imuvi nganye ikhutshelwa umyinge wamaxesha angama-25 ngosuku, nto leyo ebonisa ngokucacileyo inani elikhulu labantu abathanda imiboniso bhanyabhanya kwaye nangona ixabiso layo kunye nesandi esimisiweyo esingeyonyani njengeCD okanye iDVD. .
Olunye lwamandla amaninzi kunye nekamva elinqwenelwa i-iTunes kukuba ibe yilayibrari yobulumko kungekuphela nje ngokwemiboniso bhanyabhanya, kodwa nakwinkqubo kamabonakude; Sele ineziqendu ezimalunga nama-20.000, kodwa xa ucinga ukuba kukho ungcelele olunezahluko ezingaphezu kwama-300, akwanelanga ukuba nethala leencwadi likamabonwakude elichanekileyo.