I-rapper ephumeleleyo BoB isibonisa ividiyo yakhe entsha kraca, eyedwa «Ilungile kakhulu«, Iya kuba yeyokuqala kwi-albhamu yakhe entsha kunye neyesibiniAmafu angaqhelekanga', ezakwaziswa kulo nyaka. UBobby Ray Simmons, owazalwa ngoNovemba 15, 1988, owaziwa ngcono njengoBoB, yimvumi yerap yaseMelika kunye nomvelisi onxulumana neGrand Hustle Record kunye neelebhile zeAtlantiki. URose ukuba adume ngo-2008 engatshatanga "Haterz Yonke indawo."
Ukuphefumlelwa kwakhe ngumculo we-80. Ukususela ebuntwaneni BoB Wabonisa amandla omculo, njengoko wayeqala ukudlala ixilongo kwisikolo samabanga aphakamileyo, ngelixa ngo-2008 umvelisi uJim Jonsin wamqesha ukuba asebenze kwiRebel Rock Records. Uvele kwiiMbasa zeVidiyo zoMculo zika-2010 zeMTV apho enze iinxalenye zengoma yakhe ethi' Nothin 'on You' noBruno Mars kunye 'neenqwelomoya' kunye noHayley Williams.
'UBoB Presents: I-Adventures kaBobby Rayka-2010 yayiyi-albhamu yakhe yokuqala, eyafikelela kwinombolo 1 kwiBillboard. Ngoku, kulo nyaka, ngoMeyi 1, uza kufika 'Amafu angaqhelekanga', oya kuwuphinda ngokuqinisekileyo umcimbi wokuqala kwakhe. Sele siyibonile iklip yethrekhi yesihloko, Ayidlalayo ecaleni kukaLil Wayne.