Ukuvuza kwecwecwe likaBjörk lamva nje, VulnicureKwiiveki ezimbalwa ezidlulileyo, wanyanzela imvumi yase-Icelandic ukuba ikhuphe le nto kwi-iTunes ngaphambi kokuba ifumaneke kwifomathi ebonakalayo (i-CD kunye ne-vinyl) ukuze ithengiswe. Nangona izinto zedijithali sele zikhona kwiiplatifomu zokukhuphela idijithali, ngokucacileyo uBjörk akananjongo yokuyenza ifumaneke kwiiplatifomu zokusasaza (iSpotify, Deezer, njl.) ixesha elide, ngokutsho komculi kudliwano-ndlebe lwakutsha nje, ecacisa ukuba esi sigqibo sifanelekile. kumbandela wokuhlonipha umsebenzi wabo.
Kolu dliwanondlebe nemagazini yeshishini iFast Company, uBjörk ubhengeza ngalo mba: “Ndingathanda ukuthi kukho isicwangciso esiyintloko emva kwayo yonke le nto, kodwa asikho. Nangona kunjalo, kwiinyanga ezimbalwa ezidlulileyo ndabhalela umphathi wam ndathi: Uyazi ntoni? Kukho into engalunganga ngayo yonke le nto yomculo wokusasaza. Andazi ukuba kutheni, kodwa kubonakala ngathi bubudenge ngokupheleleyo kum. Ukusebenza kwinto iminyaka emibini okanye emithathu kwaye ngequbuliso… nantsiya kwaye emva koko uthi: 'Nantsi ke, simahla', andicingi njalo. Akukho malunga nemali Ngumbandela wentloniphoUyazi Ukuhlonipha ubugcisa kunye nomsebenzi okubiza ukuba uwenze "wongeze i-Icelandic imvumi-umbhali weengoma.
bjork thelekisa umahluko phakathi kwale nkqubo kunye naleyo yemodeli yeshishini bhanyabhanya kwiqonga le-Intanethi leNetflix: "Okokuqala uya kwiimuvi kwaye emva kwexesha imuvi efanayo iya kufumaneka kwiNetflix. Mhlawumbi yindlela ustrimisho ekufuneka lusebenze ngayo. Okokuqala ngokwasemzimbeni kwaye emva koko kukusasaza ". Imvumi uTaylor Swift ukwabelana ngezi zigxeko malunga namaqonga anje ngeSpotify kwaye kutshanje uye wayirhoxisa ikhathalogu yakhe yomculo kubo, ecinga ukuba injalo. "unfair" olu hlobo losasazo olukhululekileyo lomsebenzi wamagcisa.