Kule veki kudizwe ingxabano emandla abajongene nayo Uphando (Umnini we-YouTube) kunye neempawu zomculo ezizimeleyo zokusasazwa kweevidiyo zabo zomculo, ingxabano enokuphela ngokunyamalala kwabaculi abafana no-Adele kunye ne-Arctic Monkey ukusuka kwiqonga levidiyo eyaziwayo ye-intanethi.
Unobangela wale ngxabano ibe kukuba UYouTube uphuhlisa inkonzo entsha Umculo ngokusasazwa okuhlawulelwayo okubhaliselwe kwisitayile seSpotify, kwaye kule projekthi uGoogle kufuneka athethathethane ngokusasazwa komxholo ngeelebhile zerekhodi ezahlukeneyo. Nangona iingxilimbela ezintathu zoshishino lomculo (i-Sony, i-Universal kunye ne-Warner) kunye namanqaku amaninzi amancinci aya kwamkela iimeko ezintsha, iilebhile ezininzi ezizimeleyo ziye zagatya unyango olutsha olunyanzeliswa yi-YouTube.
Iileyibhile ezininzi ezizimeleyo ziqwalasela oko amagama angqongqo kakhulu kwaye utyhole isigebenga se-intanethi ngokusebenzisa amaqhinga okoyikisa neenkampani ezizimeleyo ukuze zisayine. Ngamafutshane, iilebhile ezizimeleyo ezirekhodiweyo ezingahambelaniyo kunye nenkonzo yomculo entsha yobhaliso yeqonga ziya kuba namava okuvalwa komxholo, oko kukuthi, kwiividiyo zabo zomculo. Ngoko ke, abaculi besimo se-Adele (i-XL Recordings), i-Arctic Monkeys kunye noFranz Ferdinand (i-Domino Records) banokubona iividiyo zabo ezikhutshelwe kwi-YouTube kwiintsuku ezimbalwa ezizayo.