Elona qonga lidumileyo lokusasaza umculo kwi-intanethi, Spotify, isanda kupapasha ingxelo yayo yezemali yonyaka kuluntu jikelele, iveza idatha enomdla kakhulu kwiziphumo njengomboneleli ohamba phambili wehlabathi weenkonzo zomculo ze-intanethi. Phakathi kolona lwazi lufanelekileyo lupapashiweyo kukuba iSpotify ayikabi yinkampani enenzuzo, kuba ibike ilahleko eyi-80 yezigidi zeedola. Nangona kunjalo, le lahleko ingcono kakhulu kunaleyo ifunyenwe kwiziphumo zika-2013 apho ifikelele kwi-115 yezigidi zeedola.
Malunga nenani labasebenzisi abasebenzisa le nkonzo yonke imihla, umlawuli jikelele wayo ubalule ukuba ngo-2014 bafikelele kubasebenzisi abazizigidi ezingama-50, apho 12,5 hlawula intlawulo epheleleyo yenkonzo yokusasaza umculo, eyenza ingeniso kwinkampani ye-897 yezigidi zeedola, ngokuchasene ne-90 yezigidi zeedola ezihlawulelwe upapasho olufunyenwe unyaka wonke.
Iingcali zecandelo lezemali ziqikelela ukuba kwixeshana elifutshane inkampani inokuqalisa ukuthathela ingqalelo ukudityaniswa kwayo nenye inkampani enkulu, ukungena komtyali-zimali omtsha wabucala okanye nokuya kuluntu ngokunikezela kuluntu ngezabelo zenkampani. Nangona ezi zigqithiselwe kuphela, iSpotify okwangoku ixabiswa kwanto engaphantsi I-4 yezigidigidi zeedola.