Kubalandeli abafuna ukubhiyozela iminyaka engama-50 yeqela Ngubani, Iqela laseBritani lisanda kwazisa ukuba liya kuyenza ngendlela engazange ibonwe ngaphambili, ngokukhuphela nje isicelo esikhethekileyo se-Apple's IOS kunye ne-Android eqaliswe kwiveki ephelileyo. Ileyibhile yoMculo weUniversal kunye nenkampani yesoftware i-Immersive, ibonise oko kubizwa ngokuba yi-'The Who Immersive App', enye indlela entsha enenyani edibanisa ukusungulwa kwecwecwe labo lamva nje elithi The Who Hits 50! kunye nokhenketho olulandelayo oluya kuqhutywa liqela laseBritane kwiiveki ezimbalwa.
Ngokukhutshwa kweendaba, iqela lichaze i-app entsha: «I-Who Immersive App ngamava okwenyani anamacala amathathu, aphila ngokupheleleyo adlulisela imvelaphi, egcwele amandla kunye nomculo ogqithisayo, kwaye kwangaxeshanye aphinde afumane imvukelo ka The Who ».
Kwiwebhusayithi yayo iqela laseBritane limeme abalandeli balo: Khuphela usetyenziso simahla kwaye ungene kwihlabathi le-3D elimiliselwe kwiindawo ezingaphaya kwamandla kunye namaxesha omsebenzi weqela le-rock eliya kuvusa umntwana okwishumi elivisayo osahlala kubalandeli beqela.. Ukusuka kwiwebhu kwacaciswa ukuba esi sicelo siya kusungulwa okokuqala kwiifowuni eziphathwayo kunye neetafile, kodwa kungekudala iza kuba nenguqulelo eyenzelwe izixhobo eziyinyani. Oculus Rift nje ukuba ezi ziboniswe kwimarike ngo-2015.