Guulihii ugu dambeeyay ee filimka laqabsiga jilayaasha majaajillada ah sida Spiderman, Iron Man, Batman, iwm, ayaa ka dhigay shirkadaha wax soo saarka inay dhigaan baytariyada waxayna ka shaqeynayaan inay keenaan halyeeyo kale filimada.
Sidaa darteed, dhowr geesiyaal yaab leh waxay awood u yeelan doonaan in la arko sanadaha soo socda. Sannadka soo socda waxaan arki karnaa tacaburrada cusub ee Iron Man iyo sidoo kale Nick Furry, la Samuel L. Jackson, iyo Ant-Man, oo uu agaasimay Edgar Wright.
In 2011, la qabsiga filimka dheer la sugayay ee Thor, oo agaasimihiisa la filayo inuu noqdo Kenneth Branagh. Laqabsiga kale ee cusub ee sheekada guusha leh ayaa sidoo kale imaan doonta X-Men kaas oo, sidii kii u dambeeyay, ku salaysnaan doona mid ka mid ah jilayaasha muhiimka ah ee majaajilada. Markan waxay ka iman doontaa cadowga weyn ee Magneto.
Hubaal, sidoo kale sanadka 2011 waxaan ku arki karnaa shineemada Kabtan Ameerika.
Ugu dambeyntiina, hadda, 2012 waxaa lagu xamanayaa in la qabsiga Dhakhtar Strange, Deadpool iyo Avengers.