In ka badan daraasiin fanaaniinta sumadda Sony Music ayaa laga waayay SoundCloud. Dad badan ayaa u tixgeliya mid ka mid ah aaladaha xayeysiinta ugu fiican, iyadoo ay ugu wacan tahay isku soo dhawaanshaha la abuuray 'fanaan-fanaan', SounCloud hadda waxay leedahay in ka badan 350 milyan booqashooyin bille ah. Farshaxannada sida Lorde oo kale ayaa helay gaadhitaan dheeri ah mahadda SoundCloud.
Bishii Ogosto ee sannadkii hore, Istaraatiijiyaddii ugu horreysay ee ay taageerto xayaysiis ee SoundCloud ayaa lagu dhawaaqay: 'On SoundCloud'. Shirkaddu waxay bilowday inay shaaciso magacyada shirkadaha ay la shaqayn doonto, iyadoo magacyo ay ka mid yihiin Kooxda Muusiga ee Warner, Sony Music ama Diiwaanada Columbia, iyo sidoo kale calaamado madaxbannaan. SoundCloud ayaa sheegay in "Shirkaddu waxay horay u bixisay in ka badan 2 milyan oo doolar oo dakhliga xayeysiiska ah in ka badan 100 la-hawlgalayaal", taasoo markii hore u ekayd guul laga gaaray adeeggan cusub.
Laakiin hadda waxaan ogaanay in Sony Music uu bilaabay inuu ka saaro cajaladaha asalka ah ee farshaxanno badan, oo ay ka mid yihiin Adele, Pit Passion ama Hozier. Wax kastaa waxay ahaayeen maxsuulka imaatinka wada xaajoodka u dhexeeya Sony iyo SoundCloud. Af-hayeennada Sonyo iyo Columbia - calaamadaha fannaaniinta aadka u saamaysay - ayaan wax hadal ah ka soo saarin arrintan, in kasta oo maamulayaasha ku dhow wada-xaajoodyadan ay sheegeen in sababaha ay ka dhasheen fursad la'aanta lacag-ururinta ee goobtan.