Vanopfuura gumi nevaviri maartist kubva kuSony Music label vakanyangarika kubva SoundCloud. Inofungidzirwa nevakawanda seimwe yemapuratifomu akanakisa ekusimudzira, nekuda kwehukama hwakagadzirwa ne 'muimbi-fan', SounCloud parizvino ine vanopfuura mamirioni mazana matatu nemakumi matatu ekushanya pamwedzi. Vanyori vakaita saIshee vakawana mukana wakakura wekutenda kune SoundCloud.
Muna Nyamavhuvhu gore rapfuura, danho rekutanga rekutsigira mari rekushambadzira raSkyCloud rakaziviswa: 'PaSoundCloud'. Iyo kambani yakatanga kuzivisa mazita emakambani ayo yaizotanga kushanda nayo, iine mazita senge Warner Music Group, Sony Music kana Columbia Records, kuwedzera kune akazvimirira mavara. SoundCloud yakataura izvozvo "Kambani yakanga yatobhadhara mari inodarika mamirioni maviri emadhora mukushambadzira mari kune vanodarika zana shamwari", iyo pakutanga yainzwika sekubudirira kunowanikwa nesevhisi nyowani iyi.
Asi ikozvino tinoona kuti Sony Music yatanga kubvisa zvinyorwa zvepakutanga zvevazhinji vanyori, pakati pazvo zviripo Adele, Passion Pit kana Hozier. Zvese zvinhu zvave chigadzirwa cheakundikana kutaurirana pakati peSony neSoundCloud. Vatauriri veSony naColumbia - zvidhori zvevanyori vane hunyanzvi - havana kutaura chero chinhu mune izvi, kunyangwe vatungamiriri padyo nehurukuro idzi vakati zvikonzero zvinokonzerwa nekushaikwa kwemikana yekuita mari pachikuva ichi.