Sezviri pachena mubatanidzwa uchangoburwa pakati peIrish band U2 uye hofori yetekinoroji Apple haina kutendesa ruzhinji rwevateveri vayo, uye mazuva mashoma mushure mekunge vakabatana vaparura rwiyo rwavo rwekupedzisira, 'Song of Innocence', Bono akapa hurukuro yakasarudzika yemagazini yeTime, umo inofungidzira kuti mubatanidzwa uyu pakati peU2. uye Apple inopfuura kungotangwa, sezvo vari kushandawo pachirongwa chakavanzika chavanoyedza kuchengetedza indasitiri yemimhanzi. Sezvazvaiitika, chirongwa ichi chaizoenderana nekugadzirwa kwemhando itsva yemimhanzi yedhijitari.
Sekureva kwaBono, iyi nyowani mimhanzi yedhijitari fomati yaizova haidzivisiki zvakanyanya kune vanoda mimhanzi, sezvo yaizokurudzira kutengwa kwemimhanzi, zvose maalbum akakwana uye nziyo dzega. Muimbi anowedzera mubvunzurudzo zvakare: “Hazvisi zvekubatsira U2, asi vaimbi vasinganyanyi kuzivikanwa, sevanyori venziyo nevamwe vari muindasitiri vasingakwanise kuita mari, seU2, kubva kumakonzati. Vaimbi havashanyi -akadaro Bono-, Cole Porter angadai asina kutengesa T-shirts. Cole Porter anga asiri kuzotamba konzati padyo nemba yako. ".
Sezviri pachena iyi fomati itsva, "Audiovisual interactive", ichiri muchikamu chekusimudzira uye inogona kutora rinenge gore nehafu kuti itange, maererano neBono in Time: "Iyo haizopihwe uye ichadzosa dhizaini nenzira inoshamisa, kwaunogona kuridza nenziyo uye kuseri kwenziyo paunenge wakagara munzira yepasi nePadad kana pane iwo makuru maflat skrini. Uchakwanisa kuona mafoto sezvo usati wambovaona ".
https://www.youtube.com/watch?v=u428DJC1_FI