Iyo inonyanya kufarirwa mimhanzi yekutepfenyura paInternet, Spotify, ichangobva kuburitsa mushumo wezvemari wegore kune veruzhinji, ichiburitsa data inonakidza kwazvo pamusoro pekuita kwayo semukuru wepasirese wekupa online mimhanzi masevhisi. Pakati peruzivo rwakakosha rwakaburitswa inyaya yekuti Spotify haisati iri kambani ine mari, sezvo yakashuma kurasikirwa kwemamiriyoni makumi masere emadhora. Zvisinei, kurasikirwa uku kuri nani zvikuru kupfuura iyo yakatambura mumigumisiro ye80, iyo yakasvika ku2013 mamiriyoni emadhora.
Panyaya yehuwandu hwevashandisi vanoshandisa sevhisi iyi mazuva ese, CEO wayo akasimbisa kuti muna 2014 vakawana vashandisi mamirioni makumi mashanu, 12,5 kubhadhara zvizere yebasa rekutepfenyura mimhanzi, richiwanira kambani mari inosvika 897 miriyoni emadhora, ichienzaniswa nemamiriyoni makumi mapfumbamwe emamiriyoni e90 avanopa invoice yekushambadza kwavakaita gore rose.
Nyanzvi dzechikamu chezvemari dzinofungidzira kuti munguva pfupi kambani inogona kutanga kufunga nezvekubatanidzwa kwayo neimwe kambani hombe, kupinda kwemudzvanyiriri mutsva akazvimirira, kana kunyorwa kwayo pamusika wemasheya nekupa veruzhinji migove yekambani. Kunyangwe izvi zvichingopfuudzwa, parizvino Spotify haikosheswe chero padiki pane 4 madhora mabhiriyoni emadhora.