Ndaneta ne zvirevo zvekambani yake yekurekodha yekunyora nziyo "iyo hit the mark", mumwe wevaimbi vane tarenda (uye vanozvikuvadza) venguva dzino, Amy Winehouse akafunga kugadzira rake rekodhi rekodhi: Liones Records.
Izvo hazvisati zvazivikanwa kana Amy, kamwe chete chibvumirano chake na Zvitsuwa Zvitsuwa, achagadzirisa maalbum ake nekambani nyowani, asi chokwadi ndechekuti Lioness Records yave kutonangana nevatambi vadiki.
Imwe yevimbiso iyoyo Winehouse achasimudzira Dionne Bromfield, musikana mudiki ane makore gumi nematatu chete, mwarikadzi wemuimbi uye muridzi wezwi rinotyisa.. Bromfield ndiyo ichave yekutanga kuburitswa, iyo ichabudiswa muna October pasi pezita re Kuzivisa Dionne Bromfield. Ikoko unogona kunakidzwa nemhando dzekare dzakadai Hakuna gomo rakareba zvakakwana, Muudzei nemukomana Wangu Lollipop, kuwedzera kurwiyo umo Amy achabatira pamwe, ane musoro Vakadaro mhamha.
Winehouse aingova nemashoko ekurumbidza musikana mudiki, kuona kuti anoimba zviri nani kupfuura zvaari pazera rake: “Ane izwi rinoshamisa uye ndinodada naye. Ndinonzwa rombo rakanaka kuva nerekodhi label. Ndine vanhu vese ava vandinoda, vane tarenda chairo, uye Dionne ndiye nhamba yangu yekutanga. "