Svondo rino gakava rakasimba ravakatarisana naro rakaburitswa Google (muridzi weYouTube) uye mazita emimhanzi akazvimirira ekuparadzira mavhidhiyo emimhanzi yavo, kunetsana kunogona kupera nekutsakatika kwevanyori vakaita saAdele uye Arctic Monkey kubva kune inozivikanwa online vhidhiyo papuratifomu.
Chikonzero chegakava iri chave icho YouTube iri kugadzira sevhisi nyowani kufambisa mimhanzi kuburikidza nekubhadharwa kunyoreswa Spotify maitiro, uye kune ichi chirongwa Google inoda kutaurirana nezvekuparadzira zvemukati neakasiyana marekodhi. Kunyangwe hofori nhatu dzeindasitiri yemimhanzi (Sony, Universal uye Warner) uye chikamu chikuru chemavara madiki achagamuchira mamiriro matsva, akawanda akazvimirira mavara aramba kutsva kwekupokana kwakaiswa neYouTube.
Mazita akati wandei akazvimirira anofunga izvozvo mashoko acho akanyanyisa uye vanopomera hofori yeinternet nekushandisa nzira dzekuvhundutsa kumakambani akazvimirira kuti asaine. Muchidimbu, marekodhi akazvimirira erekodhi asingaenderane neyechikuva yekunyorera mimhanzi sevhisi angatambura kuvharika kwemukati, kureva, mavhidhiyo emimhanzi yavo. Naizvozvo maartist akadai saAdele (XL Recordings), Arctic Monkeys naFranz Ferdinand (Domino Records) vaigona kuona mavhidhiyo avo akatorwa kubva kuYouTube mumazuva anouya.