Jay Z, Beyoncé's hubby rapper uye muridzi weTidal anoramba achiwedzera humambo hwake, asi izvo hazvimuregerere kubva pakuva nematambudziko senge munhu wese. Yekupedzisira zvakare ine zita rekutanga uye rekupedzisira. Rita Ora, nhengo yeRoc Nation kubvira payakatangwa muna2008, akamhan'arira rekodhi svondo rapfuura. ichiti kambani iyi, kubvira payakatanga kuwedzera kwayo kuita mimwe minda mukati mevaraidzo, haina hanya nezvavanofarira semuimbi.
Rita Ora akasaina kontrakiti yake neRoc Nation label paakange aine makore gumi nemasere chete, muna 18. Zvino, muna 2008, Ora anoti anonzwa "Nherera" uye anosimbisa kuti ndiye iye "Ari kutarisira kuoneka kwake kwekusimudzira paterevhizheni, kurekodha mari uye mapurojekiti evhidhiyo". Chinangwa chaOra nekunyunyuta uku ndechekuti vakwanise kuzadzikisa kusunungurwa kweiyo Roc Nation label, chinangwa chingazadzise kuhwina kumatare. Kana iye achinge arasikirwa, Rita Ora anofanirwa kuramba ari pane rekodhi raJay Z kusvika muna2019.
Chichemo chinotaura zvinotevera: “Rita paakasaina, Roc Nation nevatungamiriri vake vepamusoro vaive nechekuita naye semuimbi. Sezvo zvido zveRoc Nation zvakasiyana, zviwanikwa zvishoma zvaivepo uye kambani yakatambura yekupinda nekubuda. Vanhu vakasara vakatsigira Rita mukati mechisimbiso vakasara kana kuenda kune zvimwe zviitiko, kusvika pakuti haasisina chero hukama hwehukama nemunhu chero ari mukati mekambani ».
Kana akabudirira kuhwina kumatare, Rita Ora aisazove iye chete anosiya Roc Nation label. Rangarira izvo Kylie Minogue, uyo akasaina kondirakiti yake neyechiratidzo chaJay Z muna Kukadzi 2013, akafunga kupedza nguva yake kuRoc Nation munaKurume wegore rino., kunyangwe zvikonzero zvake - zvirinani izvo zvakaziviswa - zvaingori peji kutendeuka uine hushamwari magumo: “Ndakave nenguva inoshamisa neRoc Nation uye zvakave zvinonakidza kuve timu makore maviri apfuura. Takasangana panguva muhupenyu hwangu apo ini ndaida kuchinja zvinhu. Ini ndaida kushanda naRoc pane iyo 'Nditsvakei Kamwe' dambarefu, iyo yepasi kushanya uye iyo DVD, ndichiita shamwari dzakanaka mukuita. Ini ndoda kutenda wese kuRoc Nation uyo akaita urwu rwendo runoshamisa neni ».