Zvese zvinopesana neEMI zvinoita kunge chirevo: ikozvino, iro boka reBritish TheVerve anononoka kuburitsa rekodhi yake inotevera, kudzamara rekodhi rekambani yabvuma kuigovera nekuishambadza "nemakwikwi."
Iyo bhendi, ine chibvumirano neEMI, haidi kutora njodzi. Izvo zvakakosha kuyeuka kuti kambani ichangobva kuzivisa kuti ichabvisa pakati pe 1.500 ne2 mabasa, zvinoreva chikamu chetatu chevashandi vayo, sechikamu che "kugadzirisa" chirongwa.
Pamusoro peThe Verve, mamwe akakosha maartist akadai Radiohead, Paul McCartney, Coldplay y Robbie Williams, varatidzira munzira dzakasiyana vachipesana nehurongwa hwehupfumi hwekambani.