Vaimbi vane mukurumbira pasi rose vaungana kuyedza kugadzirisa dambudziko riripo muindasitiri yemimhanzi. Rapper Jay Z akatenga chikuva chemumhanzi wekutepfenyura Ndira apfuura Tidal Uye kubva ipapo anga achigadzirira sevhisi kuitira kuti maartist uye vatsigiri vemimhanzi zvakafanana vese vapedze kufara.
Jay Z akaunganidza vaimbi vakaita saMadonna, Rihanna, Beyoncé, Daft Punk, Kanye West naNicki Minaj pakati pevamwe - vamwewo nevideoconference- muNew York kuti varatidze Tidal, nhandare yemhanzi yekutepfenyura inotarisira kusimuka kuSpotify - ichangobva kurambwa naTaylor Swift. -, ichiwedzera kuraibhurari yayo ye25 miriyoni nziyo pasina kushambadza, rondedzero ye75.000 emimhanzi mavhidhiyo -kukwikwidzawo neYouTube- uye nekuwedzera kwekuzivikanwa kwenziyo dzakaita seShazam.
Zviripachena kuti zvese zvine a "asi" uye Tidal inayo mukunyoreswa kwayo, sezvo sevhisi iyi isina chero sarudzo yemahara, kutanga kubva pakunyoreswa kwe9.99 € pamwedzi neyakajairwa ruzha rwemhando - mutengo wakafanana wemaakaundi ekutanga eSpotify neDeezer- uye imwe ye € 19.99 pamwedzi ine tsanangudzo yepamusoro yemhando. Neizvi zvangove pachena kuti chinangwa chevanyori chiri zvachose kudivi remhando yekurira uye kwete pane yemitengo yemakwikwi. Iye zvino ichave nguva yekuona kuti bhizinesi rinoguma richishanda sei kwavari.