Wataƙila yau don yau mashahurin bikin kida a duniya. Bugu da ƙari, Coachella ita ce bikin kiɗa wanda mutane da yawa ke tambayar martaba ko dacewa.
Kamar kowane sabon salo wanda ke cikin salon, dole ne a haɗa adadin mabiyan da ba su da sharaɗi adadi mai yawa na masu naysayers.
Anticapitalismo y el antisistema, alamar kasuwanci ce
Ya kasance 1993. The "novices" na Pearl Jam sun kasance a kan raƙuman ruwa. Bandungiyar da Eddie Vedder ke jagoranta ta fito ne daga "fashe" kasuwar kiɗa tare da kundi na farko goma. Amma alamar "madadin" da ke tare da su tun farkonsu ba abu ne mai sauƙin ɗauka ba. Ya sanya su karo karo-karo da wasu al'adu da al'adu a cikin masana'antar kiɗa. Hakanan, ba sa son sanin komai game da harbi bidiyon kiɗa ko yin balaguron watsa labarai.
Yakin da suka fi fice a kan halin da ake ciki shi ne wanda suka yi yaƙi da shi Mai kula da tikiti. Sun zargi wannan kamfani da tallan tikiti na bai ɗaya don wasan kwaikwayo a Amurka, baya ga cajin kwamitocin cin zarafi ga 'yan kallo.
A matsayin kauracewa gasar, sun dauki daya daga cikin kide -kide na su daga Los Angeles kuma suka tura shi kilomita 204 gabas. Suka fito Daular Polo Club a cikin ƙaramin garin Indio. Nasara ce gaba ɗaya: magoya bayan 25.000 sun hallara don “dutse” a tsakiyar hamadar Colorado. A cikin dakin taro a karkashin taurari, wanda ya kasance awa biyu daga babban birnin California ko birnin San Diego.
Ra'ayi mai jan hankali
A kan wannan tsarin, a cikin Goldenvoice, kamfanin da ke da alhakin shirya zanga -zangar Vedder kuma ƙungiyarsa ta nuna. Kuma a waje da wuraren Ticketmaster, sun fara bincike kan yiwuwar kafa ƙaramin bikin kida a gari guda.
Anyi tunanin farko azaman hanyar rayuwa don ceton kamfanin taron daga fatarar kuɗi. Yana game da yana canjawa zuwa daular Polo Club sanannun makada. Kuma cewa ta hanyar haɗuwa tare a cikin wasan kwaikwayon guda ɗaya sun sami damar tara babban taro.
A ƙarshe, bayan aiki da yawa, jita -jitar da ta zo ta tafi, a tsakiyar watan Yulin 1999, kammala aikin Coachella Valley Music and Arts Festival. Tare da sanarwar, an saida tikiti na kwanaki biyu na kide -kide: 9 ga Oktoba da 10 na wannan shekarar.
Tare da fiye da watanni biyu don kasuwa da jawo hankalin jama'a, kuma bayan abin da ya faru da m Woodstock 99, hangen nesan sabon bikin bai yi kyau sosai ba.
Sabili da haka an haifi "anti-Woodstock".
Alkawarin Goldenvoice shine ba wa jama'a babban zane-zane da bikin kiɗa. Biyo bayan “makarantar Turai”, amma tabbatar da abin Woodstock ba zai iya ba: ta'aziyya kuma mafi mahimmanci, aminci.
Buga na ƙarshe taron almara na "soyayya da zaman lafiya" a jihar New York, an yi masa ado abubuwa da yawa na tashin hankali. Akwai kuma zarge -zargen fyade da yawa, wanda ya haifar da juna biyu da ba a so.
Beck, 'Yan uwan sunadarai, Morrisey da Rage a kan injin sun jagoranci jerin gwanon.
An buga shi nan take. A lokacin wancan karshen mako na A cikin kaka na 1999, kawai a ƙasa da mutane 40.000 suka taru don fara tatsuniyoyin da ke kewaye Coachella. 'Yan jaridu na musamman sun yaba wa ƙungiyar, yanayi na gaba ɗaya, halayen jama'a da kowane wasan kwaikwayo na kiɗa akan mataki.
Babban asarar tattalin arziki
Amma ga masu shirya taron, sakamakon bai kasance abin ƙarfafawa ba. Asarar Goldenvoice an kiyasta $ 850.000.
Kamar na bugu na biyu, an zaɓi Afrilu a matsayin watan bikin. Kodayake shirin na asali shine maimaitawa a watan Oktoba na 2000, masu shirya taron sun daina saboda yawan irin abubuwan da suka faru a kudu maso yammacin Amurka, a duk lokacin bazara da farkon faɗuwar rana.
Yanayin yanayi shi ma ya shiga lissafin don motsa taron zuwa kakar. A tsakiyar bazara, zafin hamada bai shaƙa sosai ba.
Kamar yadda a bugun farko, shirin na asali kuma yayi tunanin raba wasan zuwa kwana biyu. Koyaya, ba zai yiwu a kira isassun masu fasaha don kwanakin biyu ba, don haka duka an taƙaita shi har zuwa rana ɗaya.
Haka kuma bikin ya sami adadi mai yawa na jama'a, an yaba shi ta kowace hanya, amma ya tafi manyan asarar tattalin arziki.
An fuskanci wannan yanayin, an tilasta masu Goldenvoice su sayar da kamfanin ga Anschutz Entertainment Group, daya daga cikin manyan kamfanonin nishadi a duniya.
Sabili da haka ne aka haifi bikin “mainstream”
Tare da shigarwa na AEG zuwa ƙungiyar Coachella, ruhin ƙin tsarin wannan kide-kide na 1993, babu shakka an binne shi ƙarƙashin rairayin hamada.
Sannu a hankali bikin yana rasa wani hali na daban, don zama taron shekara -shekara wanda kowane millennium a duniya yana so ya halarta.
Amma mafi girman canjin da aka sani (kuma menene ga wasu ya lalata ƙungiyar): ya zama bikin shahararre. Baƙi ne da yawa, a tsakanin wasu da yawa, mashahuran mutane kamar Leonardo DiCaprio, Lindsay Lohan da Katy Perry.
Hakanan ya zama a taron yara masu arziki. Daga cikin dalar Amurka 50 da tikitin ya ci a 1999 ko $ 65 a 2001, a cikin bugu na baya -bayan nan wasu farashin sun wuce shingen dalar Amurka 1.000.
Akwai waɗanda ba sa ganin wani mummunan abu da mashahuran mutane ke so su more a matsayin wani ɓangare na jama'a na nunin kide -kide na waje. Ba kuma cewa waɗanda za su iya biyan kowane adadin kayan alatu ba tare da kashe kuɗi ba suna yin hakan. Duk da haka, su ne da yawa da suke tunanin cewa irin wannan abin banza ne a cikin bukukuwa kamar Coachella.
Abin da gaskiya ne cewa lokuta suna canzawa. Hakanan cewa Woodstock tabbas an barshi a baya.
Beyonce don 2018
An riga an sayar da tikiti na bugun sha tara. Daga Afrilu 13 zuwa 15 da daga Afrilu 20 zuwa 21, Daular Polo Club a Indio, za ta karɓi wani motsi na ashirin da wani abu (wasu tare da iyayensu), mashahuran mutane da ma mutane masu son sani waɗanda kawai ke son rayuwa cikin jikinsu. daya daga cikin muhimman abubuwan da suka faru na kida a duniya.
A yanzu, Beyonce, wanda a cikin bugun 2017 an tilasta shi saboda ciki, don ba da wurin zama ga Lady Gaga, shine adadi kawai da aka tabbatar.
Tushen hoto: Coachella / Red Bull / Lokaci