Zuwa ga magoya bayan da suke so su yi bikin shekaru 50 na band The Wanda, Kungiyar ta Burtaniya ta sanar da cewa za ta yi hakan ne ta hanyar da ba a taba ganin irinta ba, kawai ta hanyar zazzage wani application na musamman na Apple IOS da Android da aka kaddamar a makon jiya. Alamar waƙa ta Universal Music da kamfanin software Immersive, sun gabatar da abin da ake kira 'The Who Immersive App', sabon madadin kama-da-wane wanda ke shiga ƙaddamar da kundin tarihin su na baya-bayan nan The Who Hits 50! da kuma rangadin da kungiyar ta Burtaniya za ta yi nan da makonni kadan.
Ta hanyar sakin manema labarai, ƙungiyar ta bayyana sabon ƙa'idar: "The Who Immersive App yana da kwarewa mai girma uku na gaskiya, gaba ɗaya mai rai wanda ke watsa asali, cike da makamashi da matsanancin kiɗa, kuma a lokaci guda ya sake gano tawaye na Wane ».
Daga gidan yanar gizon su, ƙungiyar Burtaniya ta gayyaci mabiyansu: "Zazzage app ɗin kyauta kuma shigar da duniyar 3D wanda aka tsara akan wurare masu wuce gona da iri da lokuta a cikin aikin ƙungiyar rock wanda zai tada matashin da ke zaune a cikin magoya bayan ƙungiyar". Daga gidan yanar gizo an kuma bayyana cewa, za a fara kaddamar da wannan manhaja ta wayoyin hannu da kwamfutar hannu, amma nan ba da jimawa ba za ta samu na’urar da aka kera ta na’urorin gaskiya. Oculus Rift da zaran an gabatar da wadannan ga kasuwa a shekarar 2015.