Last week we already told you that the Amazing Nokia Campus in Madrid. Well, the organization invited us to attend one of the events held on Monday at the Ciudad Universitaria campus and we didn't think twice. Equipped with our Smartphones and with a lot of desire to have fun, we went there and we were telling you everything through Twitter.
http://www.youtube.com/watch?v=y4xyBtDiehc
Nokia's idea was to present the launch of its new Lumia 800 device, in a new and original way. Under the claim “Amazing Everyday” the brand was determined to surprise Madrid students in the middle of the university. To do this, the brand set up a somewhat peculiar newsagent in the street at the exit of the subway. At this newsstand, the newsstand was quite a peculiar guy. Neither more, nor less, than Pignoise's DJ and drummer Héctor Polo, playing songs of electronic music at full blast and launching mini-contests and raffles through which you could participate in situ via Twitter. Among others, several annual Premium Spotify passes and a couple of Lomographic cameras were raffled off (they are quite well-known cameras in the photography world for the peculiar effects they generate with their wide-angle lenses, the artistic blur that is obtained when using it and the exposure capacity it offers). In addition, a server managed to get a free pass for the next Sónar festival in Barcelona, which I will attend courtesy of Nokia.
In addition, during the afternoon we could see live how the people of Encyclica a designer urban bike was being developed, expressly for the occasion. Currently the bicycle is being raffled through their blog, and anyone can opt for it by participating in the contest they have organized. You have more details here. The truth is that the bicycle is a real pass.
All of this ended around 16:00 p.m. Three hours of good music, design, art, photography and good company. We had to leave, but you can see that it was cycling, and later a few bikers joined to dance on their BMX. This was what happened:
http://www.youtube.com/watch?v=dQ8JwsT0I-M
In addition to all this, thanks to our attendance at the event, we have obtained a free Spotify Premium annual pass, which we will raffle among all of you in the coming days through our account Twitter. Be attentive. Soon we will say what you have to do to get it!