Yesterday the documentary This is it! with the last rehearsals of the new tour that singer Michael Jackson had planned before his death and fans have come to see it in droves.
Thus, on its first day in theaters it has raised 20,1 million dollars worldwide, specifically 7,4 million (about five million euros) in the US and Canada and another 12,7 (8,5 million €) in the rest of the world.
It is clear that this weekend, the documentary with the last images of Michael Jackson On stage it is going to sweep, the question is to know what will happen when its most staunch fans see the film the first weekend. The question is. Will more people come to see it later?
It is clear that in its second week in theaters its collection will drop more than 50% unless there is a surprise in between.
Sony, which bought the rights to all of the recordings for $ 60 million, expects its film to wipe out and is already announcing that if the film works, it will increase its run beyond the confirmed two weeks.