La Film Party It seems that it has worked because comparing the data from last Sunday, Monday and Tuesday with the same data from last year, 140% more people have attended the movies.
This initiative will have worked in cities with more than 300.000 inhabitants and with several cinemas where you can choose which films to see because, for example, in my city we only have one cinema with 6 screens and the current billboard does not call me anything, so I have listened disregard this offer.
You already know that this promotion consisted in that if you went to the cinema last Sunday, June 21, they gave you a passport through which you could buy tickets for Monday and Tuesday at € 2.
According to the data, the promotion has worked. Should cinemas lower their ticket prices?