José Coronado, Belén Rueda, Aura Garrido and Hugo Silva in “El cuerpo”.
Last weekend, the Spanish box office received the arrival of many premieres, and it is time to see if they have met your expectations. Certainly two of the highest-grossing productions promised to be 'The Hobbit' and 'The Body', both surrounded by intense promotion.
For Spanish cinema, which closes its best season in 27 years, as reported by FAPAE, 'The Body'is the final blow of the homeland fiction and has been projected on more than 350 screens. The film, played by Belén Rueda, José Coronado and Hugo Silva, among others, has a certain tone of film noir, genre, mixing in a very seductive way the thriller, suspense and a touch of terror that borders on the paranormal. In addition, 'The body' started with an advantage, and that is that it did not have any direct competition by gender and is very well positioned as a powerful alternative to The Hobbit.
For all this'The Body' has stood up and in its Spanish premiere has managed to raise more than € 1 million in its first days and it would be expected that it would reach 1,3-1,5 million with the two holidays, which are not counted in this figure. Then the rest of the holidays will be more than key for the film to go to 5 million. Good data, good marketing and good general comments that in part assure you of good options to fight with Los Miserables, which is to be expected to eat a lot of ground.
Meanwhile 'The Hobbit' that started very strong at the box office, seems to be deflating at a rate that is disappointing the followers of Peter Jackson's fantasy, and it is that no matter how much the fans may be, this feeling is in the air above all in the industry and specialists, since almost everyone expected that this was one of the heavyweights of 2012 and it is more than likely that both Skyfallas Batman as The Avengers exceed it long.
Even so, the truth is that The Hobbit hold the pull in the USA in a more or less decent way but not spectacular, losing leadership on Christmas Day. Not in Spain, and also their day to day has been solid and the decline at the weekend has been more than positive. At the moment the figures in the United States are 168,3 million after yesterday's 11,3 million, while in Spain - not counting Christmas - accumulates € 11,6 million, with a decrease of only 40% and more than 1,5 , 20 million viewers. In our country, it is to be expected that with the holidays it will exceed XNUMX million by the end of the year and will be able to fight for the second place of the year without difficulties.
More information - The FAPAE values national fiction very positively, 'The body' approves before the Spanish critic, Finally 'The Hobbit, the unexpected journey' arrived
Source - Christmas in the box office is filled with music and body