The second part of the film "Sex in New York" It has had great sponsors who use the technique of «product placement», that is, advertising within the film, such as a drink that the protagonist usually drinks, the car he uses, and so on.
With this type of advertising, more than a million will have been able to pay the producers of this film who have spent 100 million dollars, not counting the marketing and advertising expenses.
Some of the brands that have opted for this film are Skyy vodka, which was already present at the first Sex in New York, or Apple: the journalist Bradshaw's computer. Also champagne from LVMH, Moet Hennessy, and HP, who have introduced their laptop specifically designed for women.
Finally, we cannot forget the Mercedes brand cars with which the protagonists of this film walk from one place to another.