What is D_? Re_ it is an attitude, a call to action to launch the countless actions that we need to do together (and do it now). After watching this video, surely you feel as much intrigue as at the beginning ... Well that's the idea, you yourself will be able to unveil this mystery by taking a look at the micro site of Reaction to.
The truth is that it has taken 6 months of hard work to record this ad. To obtain this striking impression, they have been used dummies (test dolls) with the same image as the protagonist of the advertisement (an English man with no previous experience in advertising). This painstaking work included tasks such as 3D scanning, creation of silicone molds and other devices to be able to roll the explosion of the body into pieces.
Choose the music it was a great challenge… Finally the theme was chosen pure imagination, from 1971, which clearly reflects the philosophy of the campaign. The sound, on the other hand, had to be readjusted in order to provide a more current feeling.
The campaign is spreading widely on the Internet, through Facebook, micro site, Tuenti, Blogs or with a Youtube. Likewise, 2 TV commercials, a first teaser and a second premiere. The "cover letter" of the micro site is precisely this "explosive video", an introduction that makes us reflect on the tasks that it plans to implement. Acciona in terms of sustainable development.