As the good reviews predicted and its good advertising campaign, the film "Rise of the Planet of the Apes" It has debuted at No. 1 at the US box office with $ 19,7 million, so it is targeting $ 55 million overall for the weekend.
In short, it is a very positive figure for a production that does not become a blockbuster since its production is 93 million dollars. In this way, it is clear that we will have apes in theaters for years to come.
On the other hand, "The Smurfs" and "Cowboys & aliens" lose a lot of gross in their second weekend in theaters. The first sum 5,9 million for a total of 61,1 and the second sum 4,7 for a total of 56,3 so this production of 163 million will have very difficult to reach 100 million in the US cinemas.