Passionate your audience it is becoming more important every day. Whether you are a singer or a brand, you need to convey passions to get your audience to relate more directly to you and create a true connection with them.
Therefore, music is gaining a lot of weight in advertising campaigns. It is no longer valid to make a visually attractive spot, now you have to add music that helps you connect with your audience, that helps you to raise their passions and if possible that allows you make them fall in love, since love is the greatest commitment that exists.
In the campaign #EstarEnamorado de Seguros Pelayo with the Spanish Soccer Team we can see how all these elements combine to make a great final result. On the one hand we have love, on the other hand we have the passion for La Roja and to put the final icing we have Rafael and his great theme Being in love is.
In this way, Rafael's song becomes the great protagonist of the campaign of Compañía de Seguros Pelayo in support of the team led by Vicente del Bosque through an advertisement where the passion and the union of the fans for La Roja are shown through moving images. A passion that does not understand gender, age, cities or social classes and that unites us all under the same color.
A campaign that has been launched alone a few months before we see La Roja again at Euro 2016 taking place this summer in France. Do you want to know more about the spot? Here's the makin of about Raphael's collaboration in the #EstarEnamorado de Pelayo campaign.
Both in this video and in the ad itself you can see everything the brand wanted to convey, the commitment of the Insurer with its clients and because they made each of the decisions that led to the video of the #EstarEnamorado campaign being as we have seen it on our televisions. That same commitment The one who has the fans with La Roja is what Pelayo feels with his clients; and it is the same one that led Rafael to record a new exclusive version of his famous song To be in love is.
And you ... are you in love?