"Lost in the World", the new visual impact of Kanye West

http://www.youtube.com/watch?v=2LDoJoRM260

The rapper Kanye West He presents his new video, for the single «Lost in the world«, Directed by Ruth Hogben, which is included in her latest studio album 'My Beautiful Dark Twisted Fantasy' from 2010. The clip is in black and white and the optical illusion means that there is no soil or dirt.

Justin Vernon (Bon Iver) is featured on the song, while West is now working on his album called 'GOOD Music', which will feature artists from his own record label. Let's remember that the musician has teamed up with Jay-Z to make the album 'Watch The Throne', which reached number 1 on Billboard in the US and 3 on the British rankings last year.

The work was produced by Q-Tip and Pete Rock, and includes a La Roux collaboration on the song "That's My Bitch." Most of the album's production is by Kanye West, with contributions from Swizz Beatz, Hit-Boy, No ID, and Lex Luger. From this material we saw the clips of “N *** as in Paris" and of "Otis«.


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