Last Wednesday (13), from the official Twitter account of Michael Jackson, Epic Records released 'A place with no name', the video for the new single from the king of pop's second posthumous album: 'XSCAPE'. The popular microblogging network was the platform chosen by Epic for the premiere of this new video clip, becoming the first in history to be launched through this social network.
While launching 'A place with no name' On Twitter, that same Wednesday thousands of fans were able to enjoy the premiere of the new video clip in the heart of New York, through the giant screen that Sony Music has in the iconic Times Square. The new video clip was directed by Samuel Bayer (the video maker for Nirvana's 'Smells Like Teen Spirit'), and contains previously unreleased scenes of Jackson taken during the filming of the video for the 1992 single 'In the Closet'.
From now on, it is only possible to access the video clip through Twitter, where it has achieved 34 thousand views in less than 24 hours. Its official page only announces the news of the launch and shows a link to see it through the social network.