Last week the irish band U2 He surprised his followers with the surprise release of his latest album for free through iTunes. The new album, entitled 'Song of the Innocence', was distributed by Apple through its iTunes platform to 500 million users in 119 countries. The unexpected launch occurred on September 9, coinciding with the presentation of new Apple products.
The American company released U2's new album totally free for all its users, a marketing strategy that has generated positive and negative opinions, but that immediately caused a media stir that has managed to place the entire U2 discography among the most popular albums. sold from the iTunes Store during the last week.
The members of U2 made the announcement of the launch of the new album together with the CEO of Apple, Tim Cook, in a conference on the occasion of the presentation of the new iPhone 6, culminating the event with the interpretation of the first single from the album, 'The miracle '(from Joey Ramone). Considering the number of users who have access to iTunes, the album can be considered 'Songs of innocence' as the most massive record release in the history of music.
https://www.youtube.com/watch?v=7ezOFeXuCMU